Commuter marketing and advertising company ComutaNet recently started the first phase of a nationwide R15m upgrade of their Rank TV platform offering commuters and advertisers Out-of-Home “advertainment’ with state-of-the-art LED technology.
The Nelspruit Taxi Rank is the most recent to have the new technology installed. More than 228,000 commuters pass through this rank daily and will be exposed to the superior visual quality that is fast becoming synonymous with Rank TV.
According to ComutaNet the Nelspruit rank offers a colourful demographic of economically active commuters (81% of which fall within the LSM4-7 bracket (TGI)) that move through the rank to the remote parts of Mpumalanga such as Kanyamazane, Waterval-Boven, Machadodorp and Ngodwana.
“Bringing the best platforms to some of the “forgotten’ regions such as Mpumalanga bears testament to ComutaNet’s commitment, not only to our clients; but also to our dynamic audience,’ says Karen van Wyk, general manager of audio/visual and marketing at ComutaNet.
The site offers various outdoor and audio-visual platforms through which to communicate with the emerging market.
For more information visit www.comutanet.co.za.
