MediaTel Newsline reports that web portal and search engine Yahoo has bought IntoNow, a start-up that enables users to identify and share television programmes with their online friends.
IntoNow’s mobile platform has only been live since January. Its app can be used by anyone with an iPhone, iTouch or iPad to send information about what they are watching on TV to friends via Facebook or Twitter.
The IntoNow application indexes television shows in real time creating a database for easy discovery. (Additional source: Advanced Television)
