Bouffant director’s ad in Shots


The latest ad for Fashion Week by South African director Jeana Theron of Bouffant has been featured in the new issue of Shots, the international commercials publication.

Theron has also directed two new commercials for SAA that possess an appealing visual aesthetic. The production took place over 10 days of travelling and shooting, utilising such picturesque locations as Suikerbosrand, Durban, the Midlands and Mozambique.

The ads have a feel good effect through the use of memorable images, idyllic scenes of children playing and uplifting soundtracks.


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