According to Informa’s “Congestion up ahead?’ research online traffic in the 2010-2015 period is likely to grow 50% a year to 1.26 million petabytes. Such huge numbers will lead to online congestion.
The report states: “Consumer behaviour online has changed significantly over the last 15 years as connection speeds have increased and innovative new services continue to be developed and launched…… Internet traffic continues to rise globally, driven by bandwidth hungry applications and services, such as video, file sharing and cloud-based services, as well as the continued growth in Internet users.’
It points out that online video in 2010 generated more traffic than peer-to-peer (P2P) for the first time and the report predicts the proportion of P2P will now decline. By 2015 Informa expects that HD video will outstrip SD and video direct to connected TVs will account for 10% of all traffic.