According to the Hollywood Reporter Warner Bros. is hoping to find an electronic audience interested in digitally renting movies on Facebook. The studio says it is the first to offer movies directly on the social media site. The Dark Knight will be the first film available, but the studio aims to roll out additional titles over the coming months.
The film can be rented for 30 Facebook Credits, or $3, by going to its official Facebook page and clicking a “rent” icon.
Viewers then have 48 hours to watch the movie, which can be viewed full screen and also paused and resumed within that period. Consumers will maintain full Facebook functionality while watching the movie, including the ability to post comments, interact with friends and update their status.