New strapline for Cannes Lions


The organisers of Cannes Lions have changed its strapline from "The International Advertising Festival" to "The International Festival of Creativity". The move reflects the transformation of Cannes Lions over the last few years from being a celebration of creative excellence in advertising to now reflecting creative excellence in all forms of communication.

Says festival CEO Philip Thomas: "If you view the work and listen to the conversations taking place at Cannes Lions every year, you realise very quickly that the event has evolved way beyond pure advertising. Apart from the welcome attendance of Design, Media, PR, Activation and other professionals from all forms of communications, the winning work at Cannes can no longer be described as being simply ‘Advertising’. Many of the Grands Prix are now being awarded to experiences, technologies, social media, user-generated content, services, events – the options for marketers now are rich and diverse, and we need to embrace that change. It’s important that Cannes Lions offers a global event that is relevant to the industry, and having listened to feedback from many industry leaders, we feel that now is the right time to truly reflect what the Festival has become."

The 58th Cannes Lions International Festival of Creativity takes place from 19 to 25 June 2011 in Cannes, France.

Launched in 1954, and originally known as the International Advertising Film Festival with only TV and Cinema ads being judged, the Festival has changed significantly in recent years to embrace communications in the broadest sense. In 2011, the international juries will award Lions in thirteen distinct categories: Film, Press, Outdoor, Cyber, Media, Direct, Radio, Promo & Activation, Design, PR, Film Craft, Titanium & Integrated and Creative Effectiveness.

Cinemark is the official South Africa affiliate for Cannes Lions and its partners.


Please enter your comment!
Please enter your name here