Twenty-eight finalists out of close to 200 entries in this year’s M-Net VUKA! Awards will be open to a public vote so that South Africa can decide which VUKA! Public Service Announcement (PSA) most touched its heart. The public has until 25 November to vote on SMS.
The winner will be announced at the VUKA! Awards ceremony which takes place at Kyalami’s Theatre on the Track on 30 November.
The VUKAs! were initiated to encourage newcomer and professional filmmakers to make PSAs for important social issues. These PSAs help charities and NGOs to get much needed exposure whilst offering newcomer filmmakers a chance to get their creative talents spotted by advertising agencies and production companies.
M-Net marketing director Koo Govender says that it’s important that the M-Net VUKA! Awards do not exist in a vacuum. “This annual campaign is about reaching people’s hearts and minds as we seek to help the many organisations who work tirelessly making South Africa a better place for all. The feedback from viewers is essential to us, and the SMS competition is the most direct and speedy method we have of gauging the success of each PSA.
“Proceeds raised from the SMS line will be donated to the winning charity or cause, so by simply sending off your SMS vote for the M-Net Vuka! PSA you preferred, you’ll be actively helping to make a difference too.’
To vote for your favourite PSA log on to the M-Net Vuka! Awards website: http://vuka.mnet.co.za and follow the link to the Viewers Choice competition. SMS the number of your favourite VUKA! PSA to: 34599 . (Each SMS is charged at R2.)
One lucky voter stands to win an HD PVR MultiChoice decoder.
Finalists are available for viewing on the Vuka! website – just surf to http://vuka.mnet.co.za
