Award winning Australian film director (“Ned Kelly”) and screenwriter, Gregor Jordan, will open MIPCOM’s Spotlight on Australia with a keynote address on Tuesday 5 October. The keynote will feature the global launch of transmedia project “Smashcut,” co-produced by Gregor Jordan and transmedia specialists, The Project Factory.
“Smashcut.com is a brand new platform for marketing and distributing a wide variety of content in a completely unique way,” comments Gregor Jordan. “It’s an interactive website where users get to create their own edits of raw footage from music videos, live concerts, short dramas, even TV commercials.
“Smashcut gives registered users free access to slickly produced raw footage of well known bands and actors and allows them to create their own cuts using our totally new streaming video editing tool. They save their cuts to the site and then anyone can watch and rate all the different versions. It’s like YouTube but with an interactive element that takes it to a whole new level.”
Interviewed by the founder of The Project Factory, and co-producer of Smashcut, Guy Gadney, Jordan will kick-off the Spotlight on Australia, a full day of Australian-focused creativity and innovation, matchmaking events and celebrations, featuring leaders from Australia’s broadcasting and cross media sectors.
Marcus Gillezeau, Producer/Director, Firelight Productions, will chair a series of case studies on cross-platform content and alternative revenue streams. Speakers will include Mike Conway, Managing Director, The Wiggles, Ross Crowley, Director of Programming, Foxtel, Jarod Green, Creator of “Beached Whale” and Director of “Radical Love” and Guy Gadney, founder of The Project Factory, and co-producer of Smashcut.
FremantleMedia Australia’s CEO, Ian Hogg, will then talk about what makes global powerhouse formats such as the “X Factor” resonate, while IPTV innovators Andrew Lambert, General Manager Content Acquisition & Strategic Partnerships, Telstra and Lauren McLaughlin, Director of Content & Interactive Partnerships, FetchTV, will have a look at the innovative ways in which traditional media and telco players are adapting to shifts in content and carriage.
Other highlights of the Spotlight on Australia at MIPCOM include the launch by Tourism Australia of a new broadcasting initiative and the official launch of Australia’s new international co-production guidelines by Screen Australia, the Federal Government screen agency providing support to Australian film, television, documentary and digital media makers.
Australia will also be celebrating the 20th anniversary of children entertainers’ programme “The Wiggles” and Melbourne’s Visual Entertainment Group’s 21st anniversary at MIPCOM this year.
For the complete MIPCOM conference programme click here.
