For the first time, the popular family magazine Huisgenoot will be a gold sponsor of South Africa’s Pendoring Awards, which recognise excellence in Afrikaans advertising.
Huisgenoot marketing manager Vicki Rothman, Huisgenoot marketing manager says the magazine has an obligation to its readers to promote the Afrikaans language. “As Huisgenoot serves nearly 2.4 million of the country’s 4.7 million Afrikaans speakers, it is a natural choice for marketers and advertisers.
“Because Huisgenoot boasts the most affluent LSM-reader group, it makes even more sense to make the magazine a natural choice if you want to speak to the heart of the Afrikaans market – with buying power. In addition, more than 40,000 Huisgenoot readers chat to each other on Huisgenoot’s Facebook-group."
Japie Gouws, chairman of the Pendoring board, says the fact that Huisgenoot has decided to back Pendoring for the first time this year, speaks volumes for the growing support and loyalty of Pendoring sponsors.
“The impact of Huisgenoot’s gold sponsorship on the participation in the Pendoring campaign and awards, must not be underestimated. The more Afrikaans consumers and advertisers hear about, and participate in Pendoring, the stronger we can convince the market of the value of Afrikaans advertising,’ stresses Gouws.