The overall student winner(s) of the Pendoring Afrikaans Advertising Awards will win an internship at Draftfcb under the guidance of the ad industry’s top cretaives, in addition to the coveted Pendoring award and R10 000 study bursary.
According to Draftfcb Johannesburg MD Jerry Mpufane the winner(s) will get the opportunity to work on real briefs and on big assignments. “This will put the winner(s) on the map creatively. There’s a lot of experience and opportunity in our business. Draftfcb is privileged to work for some of the biggest home-grown brands in South Africa that have gone out and conquered the world, so the opportunity for students to learn from the best of the best is enormous.
“Secondly, the truth is that very, very few people get the opportunity to go out, test themselves and essentially realise their dreams. So, I’m absolutely elated that the winner(s) will have the opportunity to work at an agency with a proud track record.’
Adds Pendoring chairman Japie Gouws: “The Pendoring board is extremely pleased that Draftfcb will be affording the winning student(s) the opportunity to do an internship at the agency. This confirms the necessity for, and value of new thinking and creativity in the advertising industry. It will also help to keep Afrikaans advertising relevant, not only among existing agencies and advertisers, but also among newcomers. Moreover, it provides that absolutely essential encouragement to ensure growth for Afrikaans advertising.’
Mpufane is also very excited about Draftfcb’s 2010 Pendoring advertising campaign. “When you get the opportunity to conceptualise and create a campaign representing the industry, it’s a daunting task. But by the time the creative team started presenting concepts, we just knew we had something very exciting .
“It’s one of those uniquely and exclusively South African campaigns with a host of colourful characters, but most importantly, it’s proudly Afrikaans and part of an emerging youthful Afrikaans culture that hits the sweet spot,’ says Mpufane.
