The Dulux brand, owned by Akzo Nobelhas moved its account to Euro RSCG South Africa. The move is due to global alignment of the brand within the Euro RSCG stable, with the London agency having won the account in November last year.
“Globally we have launched the brand in Brazil, France, UK and India with the hugely inspiring “Let’s Colour Project’ and two minute film “Dulux Walls’. We are really excited to be carrying on the work now in South Africa,’ says Lynn Madeley, CEO of Euro RSCG South Africa.
According to Madeley, the account move has been made to ensure that there is maximum use of the strategic thinking and global work. The South African agency and client will localise and find the correct insights that will work best for the brand in South Africa. “Euro RSCG is a real network and very consultative in its approach, so we all contribute to our global brands. There is an atmosphere of collaboration and doing what is right for the brand.’