BBC’s promo for SA World Cup coverage


The BBC 60′ promo of its coverage of the 2010 FIFA World Cup from South Africa incorporates a vignette that mixes teams and players against a montage of African wildlife and cultural scenes.

According to WPP-owned agency RKCR, the film will showcase "South Africa’s rich heritage, the diversity of the competing countries and bring to life, through colour, the emotions of the many fans, players and nations taking part in the spectacle".

“The World Cup From The Rainbow Nation’ promo features a song by London band The Dallas Guild.


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