The Guardian reports that analysts have more than doubled their forecast for year-on-year growth in the UK’s TV advertising market. Much of the boost is expected to come from advertising around the 2010 FIFA World Cup.
Screen Digest’s initial forecast of 2.1% growth has been upped to 4.6% for the year. Last year ITV fell 9%, Channel 4 10/5% and BSkyB 8%. The Screen Digest report notes that trading conditions thus far in 2010 have shown a “robust market recovery’.
