Loveurope recently opened its doors in South Africa to expand its worldwide offering into the growing African market. This international advertising production company already has a network encompassing more than 10 countries around the world. It works with 15 of the world’s top 50 global brands.
The South African office in Johannesburg’s Sunninghill has an all channel global offer in that it offers the same services as all other branches around the world.
Says GM of the South African operations Stefanie Leimer: “This enables Loveurope to offer clients all around the world a streamlined production solution. Our wide variety of advertising production services range from print (which includes design) DTP and retouching, online and interactive as well as TV editing and production.
“Loveurope realises that there is an enormous untapped pool of talented people in South Africa. This led to the forming of the team of young professionals who work on brands such as Telkom, L’Oreal, MasterCard and General Motors. “Each member of the team has their own specific skill sets.’
Although independent, Loveurope has a very close relationship with McCann Worldgroup around the world. Steve Cronan, Head of overseas studios of Loveurope’s London headquarters comments: “It is a trusted and successful relationship that allows McCann Erickson to focus on their clients’ strategic and creative marketing requirements in the knowledge that we are there to support the agency at all levels with modern, dedicated and skilled production resources.
“When we looked at expanding into Africa, this relationship provided a massive amount of support