Coca-Cola is co-sponsoring a new category in MIPTV’s Content 360 cross-media competition as part of its endeavour to find new content ideas which will engage teen audiences with the brand.
Engaging with Teens through Branded Content for Coca-Cola, in partnership with Ogilvy, will look for projects ranging from a TV or web movie series to a mobile application, game or social network activity.
The cut off date for the submission of projects is 15 February. The winning idea will receive a minimum 10,000 euros contract to develop the idea further with Ogilvy and Coca-Cola.
Ted Baracos, MIPTV’s director of digital media, said: “Ogilvy has been a loyal partner of Content 360 for four years now and has been particularly active in encouraging its clients to participate. Coca-Cola’s interest in creating a new competition category in the Content 360 Challenge, highlights the growing importance of branded content and advertiser-funded programming at MIPTV, and its tremendous potential for driving creativity for today’s multiplatform youth audiences.’
For more information visit www.miptv.com