Sony reports that 3D televisions will make up between 30 per cent and 50 per cent of all sets its sells in the financial year that begins in April 2012. This indicates Sony’s confidence in 3D entertainment ahead of a roll-out of the technology next year.
Sony first announced its 3D ambitions In September Sony first announced its 3D policy when it said the company planned to launch 3D-capable Bravia TV sets and Blu-ray Disc players as well as adding 3D to the PlayStation 3. The Blu-ray Disc Association is working on a 3D disc standard while Sony plans to add 3D to all models of the PlayStation 3 via a firmware update.
The 3D-compatible TV sets will include a small piece of additional hardware that enables them to show 3D content but they’ll also work as conventional television sets, said Hiroshi Yoshioka, executive deputy president of Sony and head of TV business. Yoshioka said the additional hardware was not expected to add much to the production cost of the TV set.
