Despite the recession, the 25th Mipcom television market in Cannes, France attracted more than 12,000 participants and attendance was up 4% from the MipTV market held earlier this year.
According to market organisers Reed Midem, there were more than 4,000 buyers at Mipcom, which is 500 more than MipTV. Reed Midem expects many deals to come out of the market as business activity seemed brisk.
This was the first time that Mipcom had provided stand space for online games companies, thereby spreading its orbit.
Comedian Jerry Seinfeld was at Mipcom to present his new reality show, The Marriage Ref, which is distributed by Endemol.