South Africa’s first 3-D branded cement tankers have been launched nationally by leading cement company, PPC Cement. The 3D elephant on the tankers bring the well-known PPC Cement icon to life, says Jonathan Stacey of Hirt & Carter, the creative agency and production house that worked on the concept.
“The objective is to make use of the enormous fleet of tankers, to communicate the brand in a creative way whilst still reflecting the core values of strength and reliability,” says Stacey.
“PPC’s elephant icon is the core of our logo, symbolising PPC Cement’s strength, great stature and dependability, with its powerful associations of wisdom, maturity, family-orientation, caring and loyalty,” says Sibongile Mooko, PPC’s Marketing Services Manager.
PPC’s new 3-D branded tankers tie in with the ‘Kambuku’, value-based management philosophy the company adopted in 1998, which emphasizes its people as integral to the success of everything it does, and through PPC’s ongoing commitment to uplifting the communities in which it operates. ‘Kambuku’ is derived from a Tsonga word meaning ‘great tusker’ – referring to an elephant bull, whose characteristics of tenacity and loyalty encapsulate PPC’s value-based management philosophy, adds Mooko.
The 3D branded tankers took to Gauteng’s roads on 20 July 2009, and will be seen in the rest of the regions in the next couple of weeks.
