By logging onto Ster-Kinekor’s newly launched website (www.sterkinekor.com/skkids), kids will be able to view the latest trailers of Ster-Kinekor’s South African releases, as well as see information about the movies and their stars. They can also play games and download exclusive content targeted at them.
“We wanted to create an environment that is fun, safe and really children-centric,” commented Elizabeth Lee Ming, Ster-Kinekor Theatres’ CRM Manager. “Children of all ages are increasingly online, and rather than them having to navigate through content that is not aimed at them or necessarily appropriate, we realised the need to create this portal for them.”
Aimed at children from three years and up, www.sterkinekor.com/skkids will not only offer the latest movie related information and games but also offer a vast archive of “fun stuff”.
Ster-Kinekor kids website launches with the release of Jerry Bruckheimer’s first 3D film for the big screen, the comedy G-FORCE, about a covert government operation to train animals to work in espionage. Armed with the latest high-tech spy equipment, these highly trained guinea pigs discover that the fate of the world is in their paws. The film features the voices of Sam Rockwell, Nicolas Cage, Penelope Cruz, Bill Nighy, Steve Buscemi and Tracy Morgan.
