South Africa’s premier brand communication awards, the Loeries, have introduced a new category, the Mobile Advertising Award. Presented in partnership with Vodacom, the award acknowledges the increased use of mobile devices in advertising and marketing. The Loerie Awards take place at Cape Town’s Good Hope Centre from 24 to 27 September.
Says Loeries MD Andrew Human: “Internet advertising generated a new platform a few years ago and now mobile advertising is definitely the way of the future with the vast majority of South Africans being cellphone savvy.”
Vodacom Mobile Advertising head Rick Joubert notes that mobile media offers brands unlimited yet targeted exposure as cellphones are always carried, and always on. “There is no doubt that mobile advertising revenues will continue to grow faster than any other media channel. The measurability and adaptability of the medium will ensure significantly increased mobile budgets for brands. Agencies can no longer ignore the power of integrating mobile into the marketing mix and the time has come for mobile advertising to be showcased as a mainstream advertising medium.”
In order to promote the growth of this category, Vodacom is offering a special prize of two iPod touch devices and R50, 000 worth of advertising spend with Vodacom Mobile Media.
The closing date for Loerie Awards entries is 15 May. For more information on categories and how to enter your work, go to www.theloeries.co.za.
