Charles Povey has been appointed by Endemol South Africa as head of Entertainment Television. He will be responsible for scripted and non-scripted business in both South Africa and other African ventures that Endemol is pursuing, and will be part of the management team.
Povey has 18 years in the television industry and has worked at pay-TV channel M-Net and prior to that, public broadcaster SABC: “I’m excited to join such a formidable and dynamic company and am looking forward to the challenge of developing and delivering the best quality entertainment content, for both the South African and Sub-Saharan emerging African markets.’
As newly appointed head of Creative, Anthony Wayment will also be part of the management team and will be responsible for creating new shows for Endemol South Africa. Wayment’s experience expands across live and reality show entertainment, observational documentary making, corporate film production, content acquisitions, covert exposes and even advertising. He has five years of experience in both the UK and South Africa in spearheading R&D departments and conceptualising (and realising) treatments across all visual entertainment platforms.
Says Wayment: “Within Endemol South Africa there is still scope to diversify and increase the business further across all media platforms, programme genres, and production budget scales both in South Africa and throughout the continent. It is critical that one adapts and evolves its business to suit the current economic climate and the needs of the country. Watch out for Endemol adding more programme genres to its already large portfolio; increasing its output with inimitable creative propositions; and actively working with a broader broadcaster base.’
Endemol South Africa is a subsidiary of Endemol International.
