All the winning entries at this year’s Loerie Awards will be showcased in the 2008 Loeries Annual. With the Loeries having celebrated their 30th Anniversary this year, the Annual has been designed as a bumper edition. In line with the theme of this year’s Loerie campaign – “Make your Mom Proud’ – the Annual has the appearance of a family photo album. It also comes with a DVD set featuring the TV, radio, experiential and digital winners.
In addition, the Annual features an index of winning brands, agencies, production companies and individual credits, making it the ultimate peer-reviewed handbook of the best companies and talent in the industry and a must-have for all marketers, designers and advertisers.
“The Loeries Annual is unique in that it represents an unbiased reference to the industry’s leading agencies, brands and individuals,’ says Andrew Human, managing director of the Loeries. “There is no paid advertising and the only way to get published in the Annual is to win a Loerie, so every piece of work is there because of the creative excellence and insight shown by the people creating it.
“The Annual is the best reference to what’s going on in the industry as well as who’s doing what,’ says Human. “It’s the ultimate guide to the best that the brand communication industry has to offer.’
For more information on how to take advantage of the special early bird discount offer, log on to www.theloerieawards.co.za. The Annual will be shipped in February 2009.