As part of a $300m campaign to boost its image, Microsoft has contracted popular American stand-up comic Jerry Seinfeld to star in some new commercials for Windows Vista.
The Wall Street Journal reports that the ads, for which Seinfeld will be paid about $10m, will debut on 4 September. Microsoft is also reportedly considering Chris Rock and Will Ferrell for additional ads.
This will be the biggest campaign in Microsoft’s history and is seen as a response to rival Apple’s successful “Mac vs. PC’ TV spots, where the “Mac Man’ is cool and the “PC Man’ nerdy.
