A total of four Grand Prix were awarded at South Africa’s premier brand communication awards, the Loeries, held in Margate on 26 and 27 July.
The Grand Prix is the highest Loerie accolade. Winners were: King James, TV & Cinema Commercials, Alan Gray, “Beautiful’; Am I Collective, Craft Illustration, “Scrabble’; Trigger Communication, Communication Design – Architecture, Interior Design & Environmental graphics, Nike, “Be true pop-up store’; and Net#work BBDO and Gloo Digital Design, Experiential Digital Mixed-Media Campaign, “Youngblood5’.
The four Grand Prix awarded are a reflection of the variety and depth within the communication industry. It is especially notable that a Grand Prix was awarded for Architecture & Interior Design (Trigger / Nike Be True Pop-up Store) as well as to Am I Collective for their Illustration Craft, and this year a Grand Prix was awarded in the Digital Category for the first time.
The Marketing Leadership and Innovation Award went to Mike Glendinning, Sales and Marketing Director at Volkswagen, Audi and Seat for his career-long contribution to outstanding client-agency relationships, his in-depth understanding of what it takes to develop, nurture and build iconic brands and his knack for spotting great ideas when they come his way.
Mike Schalit, Chief Creative Officer of BBDO South Africa, took home the Creative Achievement Award, a new award this year, for his record of consistent achievement over the years, having been ranked the number one creative by the Creative Circle for the last 10 years in a row.
The Young Creatives Award, launched last year to recognise outstanding achievement by talented individuals at the beginning of their careers, went to Darren Cronje from Net#work BBDO and Simone Rosum from Joe Public. They each received a Gold Loerie and an all-expenses-paid trip to any one of the following award shows: The Ons Show in New York City, the Clio Awards also in Miami, the Cannes Advertising Festival in France or the D&AD in London. Additionally, each winner receives an A5 Intuos Special Edition tablet supplied by Wacom.
“With the high standards adopted by the Loeries, we can ensure that our winners compete on an international scale, and it’s a great achievement for everyone who has taken a Loerie home,’ says Festus Masekwameng, chairman of The Loerie Awards and creative director at McCann Erickson. “A hearty congratulations goes out to all of our 2008 winners all their brave clients who embrace creativity. Thank you for your participation in making the Loeries 30th Anniversary year a spectacular one for the industry.’
The year 2008 saw a record number of entries into the Loeries, judged by a panel of local and international experts in their creative fields.
A total of 284 Awards were handed out, with the winners being broken down as follows:
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For full list of winners log onto www.theloerieawards.co.za.
