Ad agency Draftfcb South Africa scored a Silver Lion in the Radio Campaign category for SC Johnson’s Raid® Mosquito Killer at the recent Cannes Lions International Advertising Festival in France. In addition, the agency had finalists across the board.
Finalists included, for Radio, SC Johnson Raid® “Casino’ and Toyota Corolla “Chase’; for Television, Ramrod/Maglite “Dark side of the Moon’, and for Outdoor, Sonovision Studios “Cavalry’ and “War of the Clouds’. Draftfcb Cape Town also achieved finalist status for Distell’s Savanna Cider radio ad “Backdoor’.
