AIB Media Excellence Awards

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The Association for International Broadcasting, a leading industry body and global networking organisation, is calling the world’s best programme makers for the fourth annual AIB Media Excellence Awards, which celebrate excellence in television, radio and online, plus production technology and marketing.

Focusing on cross-border communication, the Awards have been designed by and for the international media industry, offering peer recognition of achievements and success. Since their launch in 2005, the Awards have become a high-point in the international media calendar.

To reflect the international nature of the Awards, each year the AIB recruits an independent panel of judges from media houses worldwide. This year’s jury includes media experts from Germany, Ghana, the UK, Australia, the USA, Egypt, Hong Kong and Canada.

“We’re complementing other awards which have a national focus,’ says Simon Spanswick, AIB chief executive. “It is a challenge to explain an idea to someone living in your own country. But it takes special skill and judgement to successfully share an idea with someone on the other side of the world. We honour those who craft productions that get the context right, as well as the content.’

The 2008 AIB Media Excellence Awards have 12 categories ranging from best current affairs documentary to best cross-media production. For the first time, the 2008 Awards will also reward the most creative use of graphics in a new category developed together with Vizrt, one of the world’s leading graphics companies. And returning for the third year are personal awards: International Personality of the year, both for radio and for TV.

Significantly, the AIB Awards look well beyond traditional media into digital platforms and digital storytelling. The media world is changing rapidly and while linear broadcasting is still hugely important, mobile and online have now established themselves as significant media platforms too. The AIB constantly monitors developments across the digital media world and our Awards celebrate success in these areas, as well as in traditional broadcasting.

“With the growing battle for the audience’s attention, it’s vital that great shows get noticed through effective marketing’, continues Spanswick. “We are looking for the most creative marketing strategy that has inspired audiences to tune in to programmes, or to remain loyal to a media brand. Similarly, it’s essential that producers have the right production tools to develop innovative formats. The AIB’s innovative production technology award will reward the most appropriate and useful technology for international broadcasting.’

The AIB Media Excellence Awards are open for entries until 30 June 2008. As an international awards programme, the AIB actively encourages entries in all languages.

For more info log onto www.aib.org.uk or e-mail simon.spanswick@aib.org.uk.

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