Creative Vision was recently commissioned by ad agency Switch Through the Line to create nine commercials for Campus TV. The first five were “funky and memorable’ ads for FNB Student Account. The company called in its favourite muso, Adam Lomas, who not only composed outstanding beats, but also rewrote the script into hip-hop.
Director of Animation Brenton Green’s task was to create visuals that would match the vibe of the soundtrack. Green and his team surpassed all expectations and engross the audience with the cityscape rotating to the vinyl scratch. As we move into the streets we are treated to incredible 3D imagery, yet never lose sight of the message.
“The Switch creative team of George Rautenbach, Kirsten Smith, and Marco Cannata were great to work with. They always knew what they wanted to achieve but still gave us the freedom to experiment,’ comments the Creative Vision team .
The next four commercials are aimed at graduates. They will have a different feel – sophisticated and exclusive.
