In a radical departure from the traditional movie business model, Paramount Pictures Digital Entertainment and MTV New Media are co-producing “Jackass 2.5,” a sequel to its two-time boxoffice hit that will skip multiplexes entirely in favour of an online release, writes The Hollywood Reporter.
“Jackass 2.5” will be offered online for free over a two-week period beginning 19 December courtesy of Blockbuster and its new online property Movielink, which will exclusively host the 64-minute film.. The movie will be made available at blockbuster.jackassworld.com.
From there, the film will move on to different pay-per-view platforms including iTunes and DVD.. The domestic release strategy will be replicated internationally early next year, but with different distribution partners.
