The latest local and global trends in mobile TV, online marketing, social networking and branded entertainment were the order of the day at the Reshaping Media conference held at Johannesburg’s Michelangelo Hotel on 22 November.
Organised by Cape Town-based production house Platypus Productions, this is the second Reshaping Media conference to take place this year, the first being in May. The concept for the conference was initiated by Platypus’ Stanley Edwards, who regularly attends the MIP content markets in Cannes, the MoCollywood mobile TV market in London and the Media Guardian Changing Advertising Summit, also in London.
At Reshaping Media delegates heard presentations from representatives of Vodacom, TBM Mobile, MXit, MOBmix, Cerebra, Ogilvy, Gloo and Kaelo PR.
See report in January 2008 issue of Screen Africa.
