Mobile users want better Internet access


44.7% of U.S. mobile phone users surveyed say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision.

26% of mobile phone service subscribers currently opt for an Internet access plan, according to a study conducted by The Kelsey Group. The combination of unlimited data plans and next-generation Internet-enabled mobile devices suggests mobile Web access will grow an integral part of mobile Internet usage. Increased satisfaction with mobile Internet applications will ensure a breakthrough year ahead for mobile ad adoption.

Since March 2007, 9.8% of respondents used their mobile phones to conduct Internet searches for products and services in their local area. During the same period, 10.7% downloaded or looked at maps, while 10.9% indicated they had downloaded search or mapping applications for use on the Internet to supplement those that came with their mobile phones.

U.S. mobile search advertising revenues to grow from US$33.2 million in 2007 to US$1.4 billion in 2012, representing a compound annual growth rate of 112%.

Source: Ken Rutkowski


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