New digital technology not a priority with BBC viewers

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What broadcasters think is important to viewers often isn’t as was revealed in a recent survey conducted by the BBC.

The British publicdo not share the BBC’s enthusiasm for interactive TV services, digital radio stations and mobile phone content according to newly published research.

In the first audience survey of its kind, the BBC invited 4,500 members of the public to give their verdict on what the corporation’s priorities should be and whether it is delivering them well enough.

As far as those members of the public involved in the research were concerned, the BBC is not delivering on many issues which they consider important. What they found important was quality and enjoyable content across different platforms.

Only 44 per cent of respondents said they cared about this on the Internet, 36 per cent on interactive TV, 29 per cent on digital radio and just 15 per cent via mobile phones. Digital and interactive services were at the bottom of a list of priorities.

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