The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 450 companies across the mobile ecosystem, reported another high-growth quarter based on an analysis by Telphia in the US.
Telephia reported that revenues for mobile data services, which includes SMS, MMS, TV/Video, WAP, mobile content downloads, etc., totaled more than $4.6 billion in Q1 2007, which is up 78 percent year-over-year from nearly $2.6 billion in Q1 2006. “The growth in revenues for mobile data services provides a clear measure of the opportunities for mobile marketing,’ said Jerry Rocha, senior director of Mobile Media, Telephia. “The mobile channel is emerging as the leading outlet for marketing directly to specific segments of the population as the wireless device has become a powerful personalized tool for all forms of communication and media consumption.’
Laura Marriott, president of the MMA commented: “The announcement demonstrates the continued focus on the mobile channel as players across the value chain recognise the importance of a consistent consumer experience and simplified brand engagement. The MMA’s continued rise in membership further reinforces the MMA’s leadership position in creating an action-oriented collaborative trade association where all players can come together to address the needs of today’s marketers.’