Cannes, France: Paula Brown has compiled a list of terminology, quotes and interesting statistical data which she picked up from the conference sessions she attended at the is year’s MIPTV which closed on Friday, 20 April.
Fragment: a term used by Broadcasters when adding the multitude of media platforms to their bouquet or service. For example the marketing of a new show would include – Trailers shown on-line across top sites; a week before, followed up by pay-on-demand viewing of the show a day before launch; on the day of the launch, provide a shortened version of the show on Mobile; after the launch, offer the opportunity to download the show (either ad-funded or paid for by the user).
Wag the long tail:
The use of old footage, television brands of the past. Repackage and repurpose these for 360 degree platforms.
Cross Platform: taking brands (television shows) across all digital offerings.
Mobile TV: Uses streaming technology.
MBTV (Mobile Broadcast TV): Uses Broadcast technology.
TLA – Three letter acronyms (According to Mark Selby of Nokia, usually introduced by the Americans)
Social Media Networking (SMN) – seeking to replace the term UGC (User Generated Content)
Mash-ups: Taking old ideas (or old content or, other peoples ideas) and mashing them up with new ideas
Snacking: Mobile TV term based on trials indicating viewers of Mobile TV spending less than 5 minutes watching
VOD – Video on Demand (If you have a PVR or ever downloaded a music video, you will understand this)
Mobisodes: Short version format shows made for Mobile TV (Copyright: Fox)
DVB-H: Digital Video Broadcasting – Handheld. A technical specification for bringing broadcast services to handheld receivers.
Quotes:
“Content is King but Brand is content’s boss’ – Gerhard Zeiller, CEO RTL Group SA, Luxemburg
“My big fat digital future’ – Gerhard Zeiller in addressing the future of broadcasting
“It is the quality of the creation that matters, irrespective of who the creator is’ – Mark Selby on his call to Ban the phrase UGC
“Numbers people have no sense of what the audience really wants or needs’ – Rory Sutherland, OgilvyOne Group UK Vice Chairman
Most Quoted Sites:
Myspace.com (Asked of delegates who had gone to MySpace today, over 50% indicated they had)
YouTube.com
Google.com (apparently valued at more than the entire world’s advertising revenue combined)
Secondlife.com
Stats:
59 Million – Profile Views on MySpace for Tila, self proclaimed, Queen of the Web
3.9 Million – Total BBC Downloads to date
8.7 Million users of BBC Content OUTSIDE of the UK per month
12,249 – Participants at MipTV in Cannes
3.6 Million – Mobile TV Customers on the Orange Network
4,195 Companies attending MipTV
19,014 m2 – the total exhibition space at MipTV
61 – Mobile TV Channels on the Orange Network
96 – the total number of attending countries at MipTV
