Sony Wega TV’s “Kick’ directed by Adrian de sa Garces of Velocity Films for Tonic Communications has won Gold at the Dubai Lynx Awards which was held for the first time in March.
According to Creative Director and founder of Tonic, Vincent Raffray, “It’s great to see work from the Middle East and North African region being recognised by an international jury. And let’s not forget that without the support we received from Velocity, this spot would have never been made. Let’s hope it continues to be recognised as a simple, effective and well crafted spot for the people.’
The Dubai Lynx Awards are the regions top advertising awards and are organised by the same organisers as Cannes Lions.