The results of the judging of the February 2007 entries have been announced. The winners are as follows:
Newspaper: 1. SABC/Good Hope FM “Bulb’ – BBDO CT
2. RBK/Sanpic “Toilet/Basin/Bathroom’ – JWT (Jhb)
3. M-Net/No Ad Breaks “Cowboy/Alien/Psycho/Kung Fu’ – Ogilvy
Magazine1. 3M/Super-Sticky Post-It “Bike’ – Grey Worldwide
2. 3M/Super-Sticky Post-It “Diver’ – Grey Worldwide
3. Multichoice/ESPN – Seating Areas “Basketball/Baseball/Boxing’ – Ogilvy
Outdoor 1 Sasol/Soccer Sponsorship “Attire/No Rules/Game Duration’ – TBWA Hunt Lascaris
2. Exclusive Books/The Love of Cooking Book-Rude Food “Mushroom/Melons/Mussel’
3. Virgin Atlantic/Upper Class Suite/MPH Motorshow “Lamborghini Key’ –
3. AAA School of Advertising/Copywriting/Art Direction/Design Courses “X/Expand/
Elephant/Curve’ – The Jupiter Drawing Room (South Africa)
Unilever/Sunlight Washing Powder “Salesman’ – Lowe Bull (Jhb)
Capitec Bank “Matchbox’ – BBDO CT
3 Sanofi-Aventis/Maalox “Crab’ – Publicis (Jhb)
1. SABC/Cricket World Cup “Pun’ – Net#Work BBDO
2. Exclusive Books/The Joy of Cooking “Rude Food’ – Ogilvy
3. Sports Illustrated/Greatest Images 2006 “Maria Sharapobva’ – Saatchi & Saatchi
The judging panel for February 2007 comprised of :
Julian Watt Net#Work BBDO
Bruce Anderson Grey Worldwide
Sanele Ngubane Ogilvy
Matthew Barns Tequila
Eoin Welsh KingJames
Darren Borrino Lowe Bull
Catherine Thompson FCB
Terry McKenna Leo Burnett
Neil Ross JWT
COMMENTS FROM THE CHAIRPERSON – JULIAN WATT
This month we agreed to prototype a slightly different system. The work would be judged as normal, but before the actual scores and winners were announced, we’d open the floor for debate. The agreement was that the debate could not alter the original scores the judges had given.
The result was interesting, fascinating and disturbing (in that order).
While the general standard of the work was average, the work that got most debate didn’t actually win. And the winning work didn’t initiate much debate at all.
Which creates debate regarding the science of averages and its effect on isolating winners. There’s certainly some work to be done here and I’ll be asking the Exco to consider a more decisive system.
To the work: It was a thin month by volume and quality. The 1+1 = 3 formula of incongruity and cleverness reigns. Yahoo adland.
There seemed to be a number of ideas that were just better art directed versions of ads and formulae we’ve already seen (and judged), and poster still relies heavily on print ads blown up. Outdoor seems the freshest category since creatives are actually being creative when applying their minds to ambient and activation. Well done here.
None of us saw clear winners in any of the categories.
Perhaps it’s just a thin month prior to Cannes submissions, the quiet before the storm.
Let’s hope so.
Until then, keep the dream alive, have fun and consider whether your next great ad should even be an ad?
MAGAZINEAgency: Grey Worldwide
Product: Super Sticky Post-It
CD: Mike Barnwell
AD: Mike Barnwell/Rob Prinsloo
CW: Terry McKenna
Prod. Co. N/A
Photog. Mike Lewis
gency: BDO CT
Product: Good Hope FM
CD: Ivan Johnson
AD: Quentin Arendse
CW: Warren van Rensburg
Prod Co: N/A
Photog: Jan Verboom
Agency: TBWA Hunt Lascaris
Product: Soccer Sponsorship
Title: Attire/No Rules/Game Duration
CD: Theo Ferreira
AD: Lapeace Kakaza/Bruce Anderson
CW: Festus Masekwameng
Produc. Co N/A
Agency: Lowe Bull Jhb
Product: Sunlight Washing Powder
CD: Gareth Lessing
AD: Peter Khoury/Christopher Charoux
CW: George Low/Stephanie van Nieker
Prod Co: Blender
Director: Cindy Lee
Audio Eng: Pau lBaxter
Agency: Net#Work BBDO
Product: Cricket World Cup
CD: Julian Watt
CW: Slade Gill
Prod Co: Sterling Sound
Audio Eng: Lorens Persson
Audio Design N/A
Voice: Strini Pillai/Michael McCabe