Top seminars at Cannes Lions

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Delegates at this year’s Cannes Lions International Advertising Festival to take place from 17 to 23 June in Cannes, France can look forward to a number of high level seminars on key industry topics. Cannes Lions is regarded as one of the premier advertising festivals in the world.

On Thursday 21 June (10h30 – 11h15) Howard Draft, CEO DraftFCB will present “New agency or no agency’. The traditional advertising agency model is broken. The consumer is in control. And the client is caught in the middle. But how are we, as an industry, adapting? Join the leadership team of DraftFCB as they explain the agency’s innovative agency model.

Alan Cohen – Executive Vice President, MD, Initiative Innovations & Entertainment – will present “Entertainment advertising: leading the content revolution’ on Tuesday 19 June (15h00 – 15h45). The biggest entertainment companies in the world have reinvented advertising, inspiring a revolution across industries.

On Thursday 21 June (15h00 – 15h45) USA Today Editor Ken Paulson will present “Consumer generated ads: the debate’. The Internet is allowing advertisers to automate their own television commercials and not use the traditional advertising agency route; several consumer-generated ideas made it to the ultra-expensive Superbowl and Academy Awards telecasts… is this the future?

In exhilarating times for commercial radio, Emap Radio’s MD of Radio Programming, Mark Story looks at the way radio is changing and what is going to happen next. “Radio in the iPod Internet’ era takes place on Sunday 17 June (11:00 – 11:45).

Jimmy Maymann, Chairman of GoViral, presents “From media feudalism to media youcracy’ and reveals how to plan and launch successful Web 2.0 advertising campaigns, which reach your consumers and stand up to other more recognised
media channels. This is likely to generate interesting debate on Sunday 17 June (17h00 – 17h45).

Join Ujjal Kohli, CEO of Rhythm NewMedia and Nancy Hill, CEO Lowe USA, as they guide you through the opportunities presented by mobile video in, “The new billion dollar advertising medium’, on Saturday 23 June (12:00 – 12:45).

For more information on the seminars and to register, log onto http://list.canneslions.com.

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