Despite its title, The Art & Technique of the American Commercial, the Show welcomes entries from outside U.S. borders in three categories: Advertising Excellence/International Single, Advertising Excellence/International Campaign, and Advertising Excellence/Next.
The Single and Campaign categories are for commercials produced and aired outside the United States. Advertising Excellence/Next is a truly international category and encompasses entries from anywhere in the world. Next invites entries of multi-media campaigns across all media, and gives honourees an opportunity to present their campaigns before a live audience at The Museum of Modern Art (MoMA) in New York in June.
Commercials selected for inclusion in the Show are accorded an additional honour. The work is made part of the collection of the Department of Film of The Museum of Modern Art; all honourees are sent a certificate confirming induction into the museum’s permanent film archives. Following the Show premiere, on Tuesday, June 5th at MoMA, the Show is exhibited in other museums and cultural centres in the United States and globally, reaching an estimated 15,000 of the world’s advertising creative leaders. In past years, the Show has appeared in Madrid, London, Moscow, Tokyo and Sydney, Prague, among many other venues.
This is the 16th annual AICP Show devoted to the craft of commercial production, and the sixth year the Show has been open to international entries. The deadline is Thursday, February 15th, 2007. The AICP Show Call for Entries is available online at www.aicp.com.