FCB Cape Town tops at Pendoring Awards

0
94

FCB Cape Town harvested a staggering six gold awards, and the agency’s Creative Director Francois de Villiers also walked away with the coveted Prestige Award, winning himself an overseas study bursary courtesy of kykNET in the process.

Stefanus Nel, last year’s Prestige awardee, this year struck gold for LobeduLeoBurnett with his Pendoring 2005 Above the Line campaign Lost in translation/Snoek. Nel became the first copy writer to win a Golden Lion at Cannes this year with an Afrikaans ad, the very one that won him last year’s Prestige Award (Coca-Cola Twist’s Rooibank/Althe/Stephanie).

Net#workBBDO received two golden Pendorings, one for Shopping in the Truly South African category, and the other for the riveting and daring Aids awareness advertisement Big Daddy in the Homegrown/Tuisgebak category. Competition in these two categories proved exceptionally strong this year.
A record number of 42 agencies entered this year’s Pendoring competition for excellence in Afrikaans advertising..

Like last year, the student entries evoked mixed reaction. The finalists in the category student campaigns as well as New Media: Web Sites were extremely good, while the remainder of the entries in the student categories were disappointing.

The panel of judges comprised Pepe Marais, creative director at Joe Public; Roela Hattingh of the Vega School of Advertising; Leon Jacobs of Saatchi & Saatchi; Thebe Ikalafeng of Brand Leadership; Anne Grobler, marketing manager of OUTsurance; Linette Retief, copy writer; Heindrich Wyngaard, Rapport journalist; Konstant van Huyssteen of Ogilvy Johannesburg; Riana Scheepers, award winning author and language fundi, and Schalk van der Merwe of FCB in Cape Town.

The winners are as follows:


CAMPAIGNS BELOW THE LINE / PROMOTIONS
GOLD
Title: Klipdrift KKNK (rooi plakkie, wolf, boereworsgordyn, wonder bar…Etc.)
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Anthony de Klerk, Declan Sharp, Paul Carstens, Louise Pretorius
Advertiser: Distell
Product/service: Klipdrift
Production: FCB Cape Town


NEWS PAPERS
GOLD
Title: Deere John
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town



MAGAZINES
GOLD
Title: Deere John
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town


SILVER
Title: Gatbom
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Dylan Kidson / André de Wet
Art director: Brenton Bubb
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town


SILVER
Title: Weet jy hy weet jy weet?
Agency: Ogilvy Johannesburg
Creative director: James Daniels
Copy writer: Konstant van Huyssteen / Annette Nel
Art director: Mike Groenewald
Advertiser: kykNET
Product/service: Tweestryd
Production: –


RADIO
GOLD
Title: Voorbarig
Agency: FCB Johannesburg
Creative director: Adam Wittert
Copy writer: Lauren Shewitz
Art director: Vidette Kay
Advertiser: SABC
Product/service: Air sales
Production: Sonovision


SILVER
Title: Waar was jy?
Agency: TBWA Hunt Lascaris
Creative director: Paul Werner / Damon Stapleton
Copy writer: Stefanus Nel, Debbie Gynell
Art director: –
Advertiser: Nissan
Product/service: Hardbody
Production: Sonovision



TV/CINEMA


No winners



STUDENT CAMPAIGNS
GOLD
Title: Oppikoppi 12 Swart Skapies
Agency: University of Pretoria
Creative director: Kelda van Heerden
Copy writer: Kelda van Heerden
Art director: Kelda van Heerden
Advertiser: Oppikoppi Productions
Product/service: Oppikoppi 12 festival
Production: –


SILVER
Title: Kleur van die Kaap
Agency: Vega The Brand Communications School
Creative director: Klasi Coetzee
Copy writer: Lara Moses
Art director: Marwaan Sasman
Advertiser: Kaapse Klopse
Product/service: Kulturele Vermaak
Production: –



STUDENTS NEW MEDIA
GOLD
Title: Pimp my wa
Agency: Vega The Brand Communications School
Creative director: Bernard de Clerk / Andre van der Sandt
Copy writer: Bernard de Clerk / Andre van der Sandt
Art director: Bernard de Clerk / Andre van der Sandt
Advertiser: Voortrekker Monument
Product/service: Voortrekker Monument
Genomineerdes: Bernard de Clerk / Andre van der Sandt / Wessie vd Westhuizen
Production:



STUDENTS SINGLE


No winners



CAMPAIGNS ABOVE- / THROUGH THE LINE
GOLD
Title: Lost in translation/Snoek
Agency: Lobedu Leo Burnett
Creative director: Vanessa Pearson
Copy writer: Stefanus Nel
Art director: Alan Lewus/ Sanche Frolich
Advertiser: Pendoring
Product/service: Pendoring 2005
Production: Freshwater Films



PLAKKATE
GOLD
Title: Tik-Tik Bom
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Marius van Rensburg
Art director: Anthony de Klerk, Brenton Bubb
Advertiser: SANCA
Product/service: SANCA
Production: FCB Cape Town


SILVER
Title: Kak idee
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Marius van Rensburg
Art director: Anthony de Klerk, Brenton Bubb
Advertiser: SANCA
Product/service: SANCA
Production: FCB Cape Town


SILVER
Title: Zuma slang
Agency: Daddy buy me a pony / 9 November
Creative director: Peet Pienaar, Donald Swanepoel
Copy writer: Donald Swanepoel
Art director: Peet Pienaar
Advertiser: Media24
Product/service: Die Son at KKNK
Production: Cow-Africa PR


DESIGN
GOLD
Title: Roomdrop
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Anthony de Klerk, Declan Sharp, Paul Carstens, Lousie Pretorius
Advertiser: Distell
Product/service: Klipdrift
Production: FCB Cape Town


SILVER
Title: Ear tag
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Dylan Kidson
Art director: Brenton Bubb
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town



TRULY SOUTH AFRICAN
GOLD
Title: Shopping
Agency: Net#workBBDO
Creative director: Julian Watt
Copy writer: Gary du Toit / Mariana O’ Kelly
Art director: Gary du Toit / Mariana O’ Kelly
Advertiser: Nedbank
Product/service: The Children’s Affinity Account
Production: Frieze Films


SILVER
Title: Waar was jy?
Agency: TBWA Hunt Lascaris
Creative director: Paul Werner / Damon Stapleton
Copy writer: Stefanus Nel, Debbie Gynell
Art director: –
Advertiser: Nissan
Product/service: Hardbody
Production: Sonovision


SILVER
Title: Special Assignment
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Hanlie Kriel
Art director: Anthony de Klerk
Advertiser: Distell
Product/service: Klipdrift
Production: Passing Trains


OUTDOOR
No winners


PAY-OFF LINE
SILVER
Title: Kamp Eerder
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Weg
Production: FCB Cape Town



HOMEGROWN/TUISGEBAK
GOLD
Title: Big Daddy
Agency: Net#workBBDO
Creative director: Mike Schalit, Graeme Jenner
Copy writer: Reggie Makheto / Tefo
Art director:
Advertiser: Metro FM
Product/service: Aids Awareness
Production: Peter Gird Productions


SILVER
Titel: Soweto All Stars
Agentskap: TBWA Hunt Lascaris
Skeppende hoof: Theo Ferreira
Kopieskrywer: Festus Masekwameng / Felix Kessel
Kunshoof: Bruce Anderson
Adverteerder: Sasol
Produk/diens: Football Sponsorship
Produksie: Bomb


SILVER
Title: Frisbee
Agency: Net#workBBDO
Creative director: Julian Watt
Copy writer: Reggie Makheto / Tefo
Art director: Julian Santana
Advertiser: Cell C
Product/service: Cell C
Production: Frieze Films


BEST ADVERTISEMENT ORIGINALLY IN AFRIKAANS
GOLD
Title: Gatbom
Agency: FCB Cape Town
Creative director: Francois de Villiers
Copy writer: Dylan Kidson / André de Wet
Art director: Brenton Bubb
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town



PRESTIGE PENDORING
Creative director: Francois de Villiers
Title: Deere John
Agency: FCB Cape Town
Copy writer: André de Wet
Art director: Declan Sharp
Advertiser: Media24
Product/service: Landbouweekblad
Production: FCB Cape Town


BEST PERFORMING ARTIST
Performing Artist: Paul Spies as a€˜Frikkie se pa’
Title: Frikkie/Mad inventions
Agency: MorrisJones&Co
Copy writer: Rudolph Janse van Rensbrurg
Artistic director: Michael Masson
Advertiser: Kulula.com
Product/service: Kulula.com
Production: Fresh Eye/Director: Bevan Cullinan


Pendoring is sponsored once again this year by its founder members a€” ATKV, Caxton, De Kat, Kopieskrywersforum, kykNET, Media24 (papers and magazines), RSG and Rapport. The main sponsors are Absa, Oracle, SABC and Vodacom, with additional sponsorship by Ads24, Kulula.com, Klipdrift, Ontbytsake, Newsclip, Sanlam and Swartland Wineries.



LEAVE A REPLY

Please enter your comment!
Please enter your name here