This year’s category for the best Afrikaans above-the-line campaign is sponsored by Oracle Airtime Sales, which makes Oracle one of only four main sponsors of the Pendoring advertisement awards.
“Pendoring has come to fulfil a necessary niche in the world of advertising, and Oracle recognises that fact,” says Anthea Petersen, head of marketing of the major air time sales company.
“We sell the airtime on kykNET (the only television channel exclusive to the Afrikaans market which serves it viewers with information and entertainment in their mother tongue) and we have seen the channel grow to one of the top performing channels on the DStv bouquet. Afrikaans has proven to be a very strong mode of market communication,” she continues.
“Television form a large part of an above-the-line campaign, and hence Oracle is proud to be associated not only with this category, but with the Pendoring as a whole. Pendoring has come a long way in the twelve years of its existence, and has proved to the industry that it is an integral and important part of the advertising arena.
“It is important that creative work in the mother tongue is recognised and awarded.”
The judging process of this year’s Pendoring has taken place from 21 a€” 23 July 2006 in Johannesburg, and the finalists have just been announced. The final winners will be announced at a gala function on 1 September at VodaWorld in Midrand.
Pendoring is sponsored once again this year by its founder members a€” ATKV, Caxton, De Kat, Kopieskrywersforum, kykNET, Media24 (papers and magazines), RSG and Rapport. The main sponsors are Absa, Oracle, SABC and Vodacom, with additional sponsorship by Ads24, Kulula.com, Klipdrift, Ontbytsake, Newsclip, Sanlam and Swartland Wine Cellar.