Philippe Dauman, President and Chief Executive Officer of Viacom Inc, is to give a keynote at the upcoming MIPCOM, the television and new media market and conference, which takes place in Cannes from 13 to 17 October 2008.
Philippe Dauman will focus on the creative resurgence at Viacom’s cable and motion picture studio properties, both in terms of linear programming and digital expansion and integration. He will discuss how MTV, Nickelodeon, BET and other Viacom properties have successfully enhanced viewer engagement, increased ratings and expanded advertiser support as a result of intensified focus and investment in original programming.
Viacom is one of the world’s leading entertainment content companies and connects people all over the globe through its leading brands. Viacom is a great example of a global entertainment company that has a strong Content 360 strategy across all its divisions,’ said Paul Johnson, Director of Television at Reed MIDEM.
“I am honoured to be a speaker at MIPCOM 2008, an important venue for the industry to discuss opportunities and challenges related to the central theme of content creation and distribution. This conference is particularly meaningful because many of our entertainment brands have been major players in this part of the world for many years.’ comments Philippe Dauman.
Viacom, consisting of BET Networks, MTV Networks and Paramount Pictures, engages audiences on television, motion picture and digital platforms through many of the world’s best known entertainment brands, including MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Noggin, Nick at Nite, AddictingGames, COMEDY CENTRAL, Spike TV, TV Land, AtomFilms, Gametrailers, BET, Paramount Pictures, DreamWorks Pictures and Paramount Vantage. Viacom’s global reach includes approximately 160 channels and 325 online properties in 160 countries and territories.