A24media has entered into a partnership with South African
subscription-funded television channel, M-Net. The deal gives A24media
exclusive rights to distribute M-Net’s home videos, Kwela funnies, in
the African region.
Kwela funnies is a hilarious collection of amateur home videos
capturing incredibly funny and unscripted humour. The funny clips are
drawn from submissions to Kwela by viewers from across the world.
Highlights of the clips include the cute innocent silliness of
children, the almost perfect mimicry of human behaviour by pets and
regular Joea?Ts pulling funny pranks.
“As Africa’s first online content aggregator, we are very excited
about the partnership with M-net as it bolsters our content offering
in keeping with our broadcasters and audience expectations,” said
A24media CEO, Asif Sheikh.
A24media currently has a stock of over 150 Kwela funny clips which are
available to interested broadcasters from around Africa.
The content will be available on all our delivery channels namely,
online, mobi sites, and TV broadcast, added Asif.
Mike Dearham, M-net head of acquisitions said, “We are very pleased
with our partnership with A24media. At M-net, we continue to look for
new credible and progressive partners who can help distribute our
content and A24media firmly fits in that criteria.”
Meanwhile, A24media has also partnered with the Global Girl Media
organisation. The deal will see A24media distribute the organisation’s
video stories done by teenage girls.
Global Girl Media nurtures the voice and self-expression of teenage
girls in developing countries and at-risk communities by training them
to become citizen journalists, harnessing the power of new digital
media to inspire self-esteem, community activism and social change.
