The New York Times reports that Sony Corporation’s recently appointed CEO Kazuo Hirai stated at a news conference last week that the time for the electronics giant to change is now.
Hirai went on to say that Sony will henceforth focus on three businesses – mobile devices (including smartphones and tablets), cameras and camcorders, and games. In addition Sony will remain committed to TVs, which Hirai described as part of Sony’s DNA.
It’s not just the dire consequences of last year’s catastrophic Japanese tsunami and earthquake that have hampered Sony’s growth but rising Asian rival manufacturers and a reported lack of new ideas.
As per the New York Times article, Sony has not reported a profit since 2008 and expects to lose $6.4m this year.
