Leading distributor of TV content for and from Africa, Côte Ouest Audiovisuel, will collaborate with Brazilian TV giant Globo TV International and the Brazilian Independent TV Producers Association at DISCOP Africa 2012, which runs at Johannesburg’s Sandton Convention Centre from 31 October to 2 November.
The collaboration will reflect the impact Brazilian telenovela content has made on the African TV industry. Côte Ouest will also host Globo TV International on its stand during the event.
At DICSOP Africa the companies will promote Brazilian TV content and explore new partnerships within and between African and Brazilian content producers. The collaboration forms part of Côte Ouest’s long-standing relationship with Globo TV International as the company’s exclusive distributor of telenovela content for Africa and the French overseas territories.
Utilising its knowledge of the Brazilian telenovela market, Côte Ouest has orchestrated a number of initiatives during DISCOP Africa to highlight the success of African and Brazilian companies in the arena of TV content sales and production:
Cote Ouest and Globo TV International will play co-hosts at a private TV industry networking dinner entitled “When Brazil meets Africa’, reflecting the collaboration between to two territories within the TV sector. The dinner will be attended by a number of influential figures including the South African Minister of Arts and Culture, the Honourable Paul Mashitile and Brazilian Ambassador to South Africa, Pedro Carneiro de Mendonça.
Brazil’s telenovela’s mega-star, Tais Araujo, will also be in attendance marking the impact the genre has made on the African TV industry. Araujo is a multi-award winning actress and is star of some of Globo TV International’s most famous telenovelas including worldwide hit Shades of Sin, Seize the Day and Snakes and Lizards, both of which are soon to be aired by pan-African broadcaster, M-Net.
Cote Ouest is also hosting a invite-only cocktail party on its stand to further promote networking in and between African TV companies and their Brazilian counterparts.
Cote Ouest is also set to take part in two panels during the event specifically discussing the Brazilian TV market. Mike Dearham, SVP, Cote Ouest Group and GM of the Mauritian office and Leticia Ncho, General Manager of Cote Ouest’s French business will join Daniel Djajah, the newly appointed head of Globo TV International Sales to discuss the global success of the Brazilian telenovela phenomena on the “Content is King, Telenovelas Rule’ panel.
Dearham is also set to participate in the Brazilian Producers Conference hosted by the Brazilian Independent TV Producers Association.
Bernard Azria, CEO, Cote Ouest says: “The recurring success of Cote Ouest’s participation in previous editions of DISCOP has confirmed that African broadcasters have a significant appetite in high-quality Brazilian telenovela content. It is a great honour for Cote Ouest to host Globo TV International on the stand this year and to actively engage with members of the Brazilian Independent TV Producers Association on African distribution and to open up co-production possibilities.’
Rachel do Valle, executive manager of Brazilian TV Producers adds: “It’s the first time we are attending a market in Africa and through our partnership with Cote Ouest and Globo TV International, we believe that DISCOP Africa will help us to build on Brazil and Africa’s already successful working relationship.’
