Advertising agency OFyt has announced the appointment of Greg Burke as partner and
as the first member of the OFyt management team in Johannesburg.
Burke spent nearly 30 years in the advertising industry, most of which were at
Ogilvy/RS-TM where he gained extensive management experience as executive
creative director (ECD) of Ogilvy Cape Town and on the board of Ogilvy South Africa.
He also conceived the famous David Kramer campaign for VW bus, writing and
nurturing it through its 15-year history.
He then moved to Ogilvy London as ECD on the Ford of Europe account before going
on to become the founding ECD of The Blue Hive, a multi-disciplined WPP Ford
agency, where his role included directing global launches for the new Focus and Fiesta
models. The Blue Hive’s campaign for Fiesta won the 2010 European Gold Effie award
for Effectiveness in Advertising.
Burke will be OFyt JHB creative director and creative director on the KIA account
“Jono Shubitz, Paul Newman and I were looking for partners in Johannesburg that
could best represent the spirit of what we have started in Cape Town. These positions
call for extensive creative, strategic and management experience combined with
superb mentoring skills for our young talent.
“We immediately thought of Greg, contacted him in London, met with him and are
really thrilled that he has agreed to join us,’ says Gary Leih, chief executive officer of
OFyt.
