Sony Middle East and Africa, leaders in electronic products, hosted the inaugural Sony
Conference for Africa at The Pavilion Conference Centre in Cape Town on 10 May. The
event was used as a platform to officially unveil an expansive line-up of new products
and technologies, as well as cast the spotlight on Sony’s ground-breaking innovations
in consumer and professional electronics.
Although the conference paraded many Sony products that consisted of televisions,
cameras, computers, smartphones and audio devices, the event belonged to the HDR-
AS15 Action Cam and the new Handycam range of Full HD camcorders, which stole the
limelight.
Weighing in at just 90g, the HDR-AS15 Action Cam is an ultra-compact, wearable Full
HD camcorder that is an ideal for action and extreme sports enthusiasts. The
sensitive Exmor R CMOS sensor inside Action Cam lets you shoot crisp, low-noise
video footage in almost any light, from dawn until dusk. The high quality Carl Zeiss®
Tessar® lens gives an ultra-wide 170° angle of view for a thrilling sense of your
surroundings.
The ever popular Handycam range of Full HD camcorders from Sony was also a hit with
attendees at the conference. The camera boasts enhanced picture quality and wider
shooting options that are teamed with exciting possibilities to share and enjoy
videos. The company maintains that movies shot on the camera will look smoother
and more professional thanks to Sony’s innovative Balanced Optical SteadyShot
technology. In addition, the projector brightness has been boosted on many models,
and a new projector input lets you beam the screen of your smartphone, tablet or PC
onto a wall or any nearby surface.
Other notable products that were showcased included the Sony BRAVIA 55-inch & 65-
inch 4K Ultra HD LED TVs, Sony’s Cyber-shot HX300 digital still camera, The Sony
Mgongo Shake-7 (Home Audio System) and Sony’s flagship android smartphone, the
Xperia Z.
Sony South Africa also used the event to announce the introduction of an extended
warranty scheme on certain consumer electronics ranges. Sony South Africa Product
marketing manager, Timothy Barnard, hailed the introduction as a reaffirmation of
Sony’s confidence in the quality of its products.
“Sony has been making great strides in advancing technology and hardware to ensure
that our products withstand the demands of modern day living,’ he stated. “The
extension of the warranty period not only reflects our belief in the reliability of the
products we sell to many happy local consumers, but will go the extra mile to
ensuring customers have an added sense of security and recourse.’
Report by Simba Nyamukachi
