Castle Light’s new series of webisodes, Ice Breakers, made the YouTube Top 10 list
during
the second week of September.
Digital marketing agency, Hellocomputer, approached director Sam Coleman to assist in
conceptualising the campaign that had 264,733 hits as of 2 October 2013.
The five webisodes feature a group of men conducting experiments to reach the
optimum
Castle Light drinking temperature.
Coleman’s approach to workshop the script, make use of the more flexible medium of
viral
communication and apply attention to detail has enabled the video clips to compete
online
with top-charting music videos.
Watch the video at http://www.screenafrica.com/page/industry-interviews/1635159-
Castle-Lite-Ice-Breakers#.UlJ2rVBmim4.
