Imagine Communications, a company specialising in video infrastructure,
advertising systems and workflow management solutions has developed
CloudXtream, a comprehensive cloud video platform for multiscreen video
distribution and monetisation. CloudXtream is the industry’s first cloud-enabled
platform designed to meet the growing and complex array of video distribution
requirements, including live video, video on demand (VOD), cloud DVR (cDVR),
dynamic ad insertion (DAI), packaging, encoding, transcoding, storage management
and cloud orchestration.
“Our industry is experiencing once-in-a-generation change and is at a powerful
inflection point where vision and innovation are intersecting with reality,’ said
Charlie Vogt, CEO, Imagine Communications. “The control of content, device and
timing is increasingly being defined by the end user. Our cloud video platform,
CloudXtream, is designed for media networks, broadcasters and service providers
to enable a better, faster and more affordable experience for consumers.
CloudXtream is a modular platform design, enabling our customers to abstract
value by deploying some, part or all of its functional capability.’
The initial components of the modular CloudXtream platform include CloudXtream
cDVR and CloudXtream Dynamic Ad Insertion (DAI).
CloudXtream cDVR provides consumers lean-forward flexibility, with cloud-based
content readily accessible from any location and on any device. The wide variety of
options like rewinding, restarting and replaying scenes, allows consumers to easily
time-shift and consume their self-selected content at their convenience.
For broadcasters, CloudXtream cDVR enables the creation of incremental paid
service offerings to their subscription-based OTT businesses, as well as enabling
user-centric personalisation and management of content. Subscribers can be offered new, revenue-generating services such as increased storage and enhanced time-shift options, an unlimited look-back window, start-pause-stop of both linear and VOD content, and concurrent recording of simultaneous programs.
Imagine Communications’ CloudXtream DAI solution allows VSPs to maximise
advertising revenue from both linear and nonlinear/online advertising. Suited to a
host of content distribution environments, CloudXtream DAI can be used by
broadcasters, cable MSOs, mobile operators, OVDs, telcos, and satellite providers
across a variety of service offerings, including the CloudXtream cDVR solution,
other cloud DVR or time-shifted content applications, video streaming from any
Internet-centric or on-demand source, as well as other nonlinear or linear
operations.
