Amie Mills, senior digital producer at Saatchi & Saatchi London, will present a
session at the PromaxBDA Africa conference titled: Interactive Storytelling and the
Power of the Prototype. Sponsored by M-Net and DStv, Mills will share with
attendees her experience and expertise as an interactive storyteller who has
worked on a number of transmedia products including games, websites and apps to
market television shows. PromaxBDA Africa takes place at the Maslow Hotel in
Johannesburg on 20 November 2015.
About the session
Platforms and tech products are dominating conversations of the current video
content landscape. Brands such as Netflix, Snapchat, Oculus and Periscope are
taking linear content and transforming it into immersive and interactive experiences
for viewers. This session will look at international case studies, from broadcast to
virtual reality, that use interactive storytelling and the power of the prototype, to
extend story worlds from one screen to many in an attempt to keep the content-hungry hordes happy.
