SAVuka TV is a new Android VOD app aimed at the black South African market,
which exclusively offers local content to its users. The app went live on 9 December
and offers a number of pricing options including: R9.99 for one day, R19.99 for five
days and R35.00 for a monthly subscription. Pay-per-view options are also available
and range from R5.50 for “Premium’, R3.50 for “Fresh’ and R1.50 for “Lite’ content.
“SAVuka TV is ground-breaking in that it not only gives people entertainment
anywhere, anytime; it also gives multimedia creatives the freedom to be creative.
The Sidla Sonke production funding model ensures mass ownership of content, with
rights holders keeping them in perpetuity,” says Siphamandla Kunene, creative
producer at SAVuka TV.
Created by Pencil Productions, the platform features a range of shows which are
approximately eight minutes long, including lifestyle programmes, dramas, reality
shows, and documentaries. SAVuka TV launched with six reality shows: Soap
Stars, which follows some of South Africa’s soap actors; Salon
Nightmares which features hair stylist Xoli Ntshingila and her salon in
Soweto; Out Living It, which follows three gay artists; Diski Hits
and Mrs, which features local soccer wives; and Behind the
Pulpit, which follows female pastors.
