Imagine Communications announced an expansion of its relationship with Hewlett
Packard Enterprise (HPE) designed to enable communications service providers
(CSPs) and other broadcast and media companies to construct video production,
playout and distribution facilities that deliver unprecedented scale, flexibility,
performance and reliability.
This partnership will utilise HPE’s Communications & Media Solutions (CMS)
organisation.
“Two technology innovators are teaming up to provide service providers, TV
networks, broadcasters, new media and enterprise companies with exactly what
they need to meet today’s, as well as tomorrow’s, challenges,’ said Charlie Vogt,
CEO, Imagine Communications. “By combining Imagine Communications’ video
portfolio with Hewlett Packard Enterprise’s storage, compute and networking
technology, the two companies are helping to accelerate the transition to IP-based,
software-defined virtualized facilities that are the future of the media and
entertainment industry.’
The agreement expansion calls for HPE to resell products from Imagine
Communications’ playout, networking, distribution and ad management solutions
portfolios, as well as products and intellectual property from HPE Software and CMS
businesses. This arrangement forms the framework for HPE’s CMS organisation and
channel partners to represent Imagine Communications’ entire product portfolio,
including Platinum™ routers, Nexio® servers and Versio™ and the company’s IP
playout solution.
The partnership is also intended to include Imagine Communications’ CloudXtream™
portfolio, comprised of cloud-based solutions that enable service providers to
introduce personalised services. The Imagine Communications portfolio includes
capabilities for live, linear, on-demand, and cloud DVR (cDVR) video delivery
models, and enables dynamic ad insertion (DAI) capabilities for any of those
models. CloudXtream, paired with HPE storage and compute resources, helps
service providers generate revenue, extend reach to new consumers and devices,
and realise operational savings and storage improvements.
A benefit of the collaboration is that it will provide media companies with a single
source for all hardware, software, service and support needs. Products and
solutions delivered through the collaboration are backed by HPE’s support and
services operations.
The scope of the relationship also includes the migration of Imagine
Communications’ core products to HPE hardware platforms. By optimising media
functions to execute on storage and compute platforms, Imagine Communications is
introducing price and performance improvements, as well as increasing the
deployment flexibility of its solutions portfolio.
